unexpected opportunities
In the transition from physical to digital, recorded music gained enormous freedom, reach and flexibility. But it often also lost persistence, tactility and value.
New Materialism aims to reinsert recorded music in the real world. We do this through 'enhanced' media (be it vinyl, cd's, cassette tapes, merch, magazines or promotional material) that can be listened to with mobile phones.
By adding digital value to consumer products we offer new creative opportunities for
- product diversification
- digital content monetization
- cross-channel marketing
where we can help
New Materialism offers consultancy on implementing (proprietary) QR, on all aspects of incorporating NFC, on how AR can work with content management and, most importantly, on how to activate your audience and increase your response-rate.
We also offer off-the-shelf products, like our mobile-first replacement of the old-fashioned vinyl downloadcode.
The object-management-system we develop supports a range of interfaces - NFC, QR and AR, shortened URL’s. It offers secure hosting of music content as well as third-party support.
