New Materialism implements a range of technologies to connect physical releases and merchandise to streaming music. These buttons use NFC. Tapping them with an NFC-enabled phone will open up a Spotify playlist. Most Android mobile phones (full list) and - starting September 2017 - the iPhone 7, 8 and X support this wireless technology.
These buttons act as physical, persistent links. They are basic examples - we offer other, much more dynamic and secure solutions. We’ve helped bands and festivals with diverse examples of ‘mobile-first’ merch: T-shirts with embedded exclusive tracks, vinyl releases with bonus video streams. To learn more about the services we provide, get in touch.